TY  - ADVS
AU  - Page,Graham
TI  - Neuroscience and newspapers: leading edge evidence for the power of newspapers in combination with tv 
T2  - Magazine and newspaper advertising : how to harness the power of two dynamic and influential mediums
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Advertising
KW  - Psychological aspects
KW  - Advertising, Newspaper
KW  - Neuromarketing
KW  - Television advertising
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Myths about newspapers as advertising medium -- complimentarity of TV and Newspapers -- unique neuroscience research -- TV/newspaper combination outperforms either alone -- newspaper advertising builds brand emotion; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST86.2679&c=250
UR  - http://hstalks.com/lib.php?t=HST86&c=250
ER  -