Wilkinson, Mike, <br/><br/>
Value based pricing on customer value  [electronic resource] / 
 Value based pricing  pricing on customer value 
Mike Wilkinson. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (43 min.) :  color, sound). 
 - Pricing on value .
 - Henry Stewart talks.  Marketing & management collection.  Pricing on value .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Value measures -- Customer value map -- Value line -- Customer value -- Value perception -- Cost reduction -- Revenue gain -- Increasing revenue -- Building profitability -- Growing profitability -- Profit building -- Revenue growth -- Profit growth -- Differentiation -- Price building -- Competitive pricing -- Reference pricing -- Emotional contribution -- Emotions -- Value in use -- How to price effectively -- Pricing methods -- Pricing approaches. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2729  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Customer relations.<br/>Pricing.<br/>Value.