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  <titleInfo>
    <title>Value based pricing on customer value</title>
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    <title>Value based pricing</title>
    <subTitle>pricing on customer value</subTitle>
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  <name type="personal">
    <namePart>Wilkinson, Mike</namePart>
    <affiliation>(Director, Axia Value Solutions, UK)</affiliation>
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    <publisher>Henry Stewart Talks</publisher>
    <dateIssued>2010</dateIssued>
    <issuance>monographic</issuance>
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  <tableOfContents>Contents: Value measures -- Customer value map -- Value line -- Customer value -- Value perception -- Cost reduction -- Revenue gain -- Increasing revenue -- Building profitability -- Growing profitability -- Profit building -- Revenue growth -- Profit growth -- Differentiation -- Price building -- Competitive pricing -- Reference pricing -- Emotional contribution -- Emotions -- Value in use -- How to price effectively -- Pricing methods -- Pricing approaches.</tableOfContents>
  <note type="statement of responsibility">Mike Wilkinson.</note>
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  <note>Mode of access: World Wide Web.</note>
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  <subject authority="lcsh">
    <topic>Consumer satisfaction</topic>
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  <subject authority="lcsh">
    <topic>Customer relations</topic>
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  <subject authority="lcsh">
    <topic>Pricing</topic>
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  <subject authority="lcsh">
    <topic>Value</topic>
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      <title>Henry Stewart talks</title>
      <partName>Marketing &amp; management collection. Pricing on value</partName>
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  <identifier type="">2729 Henry Stewart Talks</identifier>
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