TY  - ADVS
AU  - Wilkinson,Mike
TI  - Value based pricing on customer value
T2  - Pricing on value
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer satisfaction
KW  - Customer relations
KW  - Pricing
KW  - Value
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Value measures -- Customer value map -- Value line -- Customer value -- Value perception -- Cost reduction -- Revenue gain -- Increasing revenue -- Building profitability -- Growing profitability -- Profit building -- Revenue growth -- Profit growth -- Differentiation -- Price building -- Competitive pricing -- Reference pricing -- Emotional contribution -- Emotions -- Value in use -- How to price effectively -- Pricing methods -- Pricing approaches; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST113.2729&c=250
UR  - http://hstalks.com/lib.php?t=HST113&c=250
ER  -