Dittmann, J. Paul. <br/><br/>
How to successfully implement projects to improve the demand prediction process  [electronic resource] / 
J. Paul Dittmann. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (42 min.) :  color, sound). 
 - Predicting demand : fundaments and latest developments .
 - Henry Stewart talks.  Marketing & management collection.  Predicting demand .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Why initiatives fail -- External factors affecting projects -- Six special challenges with demand prediction projects -- Four proven techniques to improve chances of success -- Sustaining change is harder than the initial implementation, and a plan for it is needed -- Getting full organizational buy-in is a huge challenge and should be prominent in the tasks of the project plan -- Expectations must be managed -- Communication must be focused on key individuals. 
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<br/><br/><label>Publisher. No.: </label>2509  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Project management.<br/>Sales forecasting.<br/>Strategic planning.<br/>Supply and demand.