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  <titleInfo>
    <title>Demand-driven forecasting</title>
    <subTitle>sensing demand signals, shaping and predicting demand</subTitle>
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  <titleInfo type="alternative">
    <title>Demand-driven forecasting</title>
    <subTitle>sensing, shaping and predicting demand</subTitle>
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  <name type="personal">
    <namePart>Chase, Charlie</namePart>
    <affiliation>(Business Enablement Manager, Manufacturing &amp; Supply Chain Global Practice, SAS Institute, USA)</affiliation>
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    <publisher>Henry Stewart Talks</publisher>
    <dateIssued>2010</dateIssued>
    <issuance>monographic</issuance>
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  <tableOfContents>Contents: Improvements in demand-driven forecasting -- Problems companies face -- What is demand-driven forecasting? -- Role of sales and marketing -- Domain knowledge vs. judgement -- Role of the finance department -- Consensus forecasting sub-process and process -- Business intelligence (BI) portals/dashboards -- Importance of BI tools/application -- Demand-driven forecasting process flow model -- Benefits of demand-driven forecasting -- Demand forecasting enabling technology requirements -- A good demand-driven forecasting process and steps to improve yours -- Conclusions -- References.</tableOfContents>
  <note type="statement of responsibility">Charles W. Chase.</note>
  <note>Animated audio-visual presentation with synchronized narration.</note>
  <note>Title from publisher's website.</note>
  <note>Access restricted to subscribers.</note>
  <note>Mode of access: World Wide Web.</note>
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  <subject authority="lcsh">
    <topic>Business planning</topic>
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  <subject authority="lcsh">
    <topic>Sales forecasting</topic>
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  <subject authority="lcsh">
    <topic>Sales management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Supply and demand</topic>
  </subject>
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      <title>Henry Stewart talks</title>
      <partName>Marketing &amp; management collection. Predicting demand</partName>
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  <identifier type="">2538 Henry Stewart Talks</identifier>
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