Managing organizational factors to improve sales forecasting performance [electronic resource] /
Managing organizational factors to improve forecasting performance
Donna F. Davis.
- London : Henry Stewart Talks, 2010.
- 1 online resource (1 streaming video file (23 min.) : color, sound).
- Predicting demand : fundaments and latest developments .
- Henry Stewart talks. Marketing & management collection. Predicting demand .
Animated audio-visual presentation with synchronized narration. Title from publisher's website.
Contents: Evaluating and monitoring effects of organizational factors on forecasting performance -- Based on organizational learning theory -- Framework linking forecasting climate, forecasting capability, performance outcomes, and performance measurement -- Examples provided by managers at 18 global manufacturing firms.
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2541 Henry Stewart Talks
Business planning. Organizational effectiveness. Sales forecasting Sales management. Supply and demand.