Predicting demand what is world class and what is worst-in-class / [electronic resource] :
Brian S. Fugate.
- London : Henry Stewart Talks, 2010.
- 1 online resource (1 streaming video file (41 min.) : color, sound).
- Predicting demand : fundaments and latest developments .
- Henry Stewart talks. Marketing & management collection. Predicting demand .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Benchmarking Studies -- Forecasting Process Dimensions -- Four Stages of Forecasting Management -- Specific discussion on each stage for each forecasting dimension -- The impact of forecasting process improvements on shareholder value.
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2566 Henry Stewart Talks
Business planning. Organizational effectiveness. Sales forecasting. Sales management. Supply and demand.