Fugate, Brian S.

Predicting demand what is world class and what is worst-in-class / [electronic resource] : Brian S. Fugate. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Predicting demand : fundaments and latest developments . - Henry Stewart talks. Marketing & management collection. Predicting demand .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Benchmarking Studies -- Forecasting Process Dimensions -- Four Stages of Forecasting Management -- Specific discussion on each stage for each forecasting dimension -- The impact of forecasting process improvements on shareholder value.

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2566 Henry Stewart Talks


Business planning.
Organizational effectiveness.
Sales forecasting.
Sales management.
Supply and demand.