TY - ADVS AU - Estampe,Dominique TI - The role of the sales organization in predicting demand: qualitative sales forecasting T2 - Predicting demand : fundaments and latest developments PY - 2010/// CY - London PB - Henry Stewart Talks KW - Sales forecasting KW - Sales management KW - Supply and demand N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Introduction qualitative forecasting -- Process of turning experience in forecast Forecasting and new products -- Predict changes -- Jury of executive opinion -- Delphi method -- Sales force composite -- Qualitative techniques and tools -- Salesforce composite forecasting -- Salesperson's job -- Keys to maximizing value -- Summary; Access restricted to subscribers UR - http://hstalks.com/lib.php?t=HST112.2601&c=250 UR - http://hstalks.com/lib.php?t=HST112&c=250 ER -