Echevarne, Rafael, <br/><br/>
Air cargo  the neglected area /  [electronic resource] : 
Rafael Echevarne. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (39 min.) :  color, sound). 
 - Airport marketing : latest thinking on gaining a competitive edge .
 - Henry Stewart talks.  Marketing & management collection.  Airport marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Characteristics of the air cargo industry -- Cargo Airport profiles -- Key issues in air cargo -- Trends in air cargo -- Drivers and constraints of air cargo -- Impact of air cargo on airport revenues -- Marketing homework for cargo airports -- Factors influencing airport selection -- Classic air cargo marketing flaws -- Air cargo development strategies. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2102  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Aeronautics, Commercial--Freight.<br/>Airports--Marketing.<br/>Freight and freightage.