TY  - ADVS
AU  - Lavelle,Bernard A.
TI  - Airline marketing
T2  - Airport marketing : latest thinking on gaining a competitive edge
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Aeronautics, Commercial
KW  - Marketing
KW  - Airports
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Marketing to airlines and passengers -- London City Airport service features -- Objectives -- Strategy -- Method -- Research -- Journey purpose of London City Airport passengers -- Where do the passengers originate? -- Who do the passengers work for? -- Catchment areas -- Anticipating market demand -- Action; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST85.2098&c=250
UR  - http://hstalks.com/lib.php?t=HST85&c=250
ER  -