TY  - ADVS
AU  - Collett,Pippa
TI  - Assessment and evaluation
T2  - Sponsorship : from theory to practice and all the latest trends
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Corporate sponsorship
KW  - Evaluation
KW  - Marketing research
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Setting objectives -- The role of market research -- Sponsorship selection process -- Selection and exclusion criteria -- Tangible and intangible assets -- Evaluation approach and program development -- Measurement criteria; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST56.1842&c=250
UR  - http://hstalks.com/lib.php?t=HST56&c=250
ER  -