Parkinson, Lee, <br/><br/>
Creative ideation  [electronic resource] / 
Lee Parkinson. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (39 min.) :  color, sound). 
 - Experiential marketing : shaping the future of global brands .
 - Henry Stewart talks.  Marketing & management collection.  Experiential marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Setting the scene -- Welcome to the world of the  ́ new consumer ́  ́  A definition of experiential marketing -- Creating an experience -- In terms of marketing, what is  ́ experience ́ ? -- Creative ideation -- Beyond the  ́ creative ́ . 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2049  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice.<br/>Branding (Marketing)