Parkinson, Lee (Managing Partner, New Dialogue, New Zealand) creator spk moving image videorecording enk London Henry Stewart Talks 2009 monographic eng

electronic

electronic resource

1 online resource (1 streaming video file (39 min.) : color, sound). Contents: Setting the scene -- Welcome to the world of the ́ new consumer ́ ́ A definition of experiential marketing -- Creating an experience -- In terms of marketing, what is ́ experience ́ ? -- Creative ideation -- Beyond the ́ creative ́ . Lee Parkinson. Animated audio-visual presentation with synchronized narration. Title from title frames. Access restricted to subscribers. Mode of access: World Wide Web. System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. Brand choice Branding (Marketing) Marketing & management collection. Experiential marketing 2049 Henry Stewart Talks http://hstalks.com/lib.php?t=HST79.2049&c=250 http://hstalks.com/lib.php?t=HST79&c=250 http://hstalks.com/lib.php?t=HST79.2049&c=250 http://hstalks.com/lib.php?t=HST79&c=250 Access restricted to subscribers. KCL 080121 20230921135131.0 0000024987