TY  - ADVS
AU  - Parkinson,Lee
TI  - Creative ideation
T2  - Experiential marketing : shaping the future of global brands
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand choice
KW  - Branding (Marketing)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Setting the scene -- Welcome to the world of the  ́ new consumer ́  ́  A definition of experiential marketing -- Creating an experience -- In terms of marketing, what is  ́ experience ́ ? -- Creative ideation -- Beyond the  ́ creative ́; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST79.2049&c=250
UR  - http://hstalks.com/lib.php?t=HST79&c=250
ER  -