TY  - ADVS
AU  - Weatherill,John
TI  - Establishing a contemporary airport route development strategy
T2  - Airport marketing : latest thinking on gaining a competitive edge
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Aeronautics, Commercial
KW  - Marketing
KW  - Airports
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Overview of a strategic route development process from an airport ́ s perspective -- Market research requirements and methodology -- Air service development strategy and implementation, including strategy components and considerations -- Improving air service development effectiveness with Quality of Service Index analysis, including specific discussion of methodology and software; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST85.2213&c=250
UR  - http://hstalks.com/lib.php?t=HST85&c=250
ER  -