TY  - ADVS
AU  - Johnson,Trevor
TI  - Facebook
T2  - Online advertising : how to use new digital tools and connect more effectively with your customers
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Facebook
KW  - Internet advertising
KW  - Internet marketing
KW  - Social networks
KW  - Computer network resources
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Online landscape -- Facebook is about engagement and connections -- The Facebook platform -- The social graph -- From advertising to marketing -- Reach exactly who you want: mass or niche -- Three levels of engagement on Facebook -- Facebook platform tools -- The future; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST88.2442&c=250
UR  - http://hstalks.com/lib.php?t=HST88&c=250
ER  -