TY  - ADVS
AU  - Warwick,Mal
TI  - Fish where the fish are: the future of direct response fundraising 
T2  - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Associations, institutions, etc
KW  - Marketing
KW  - Direct selling
KW  - Nonprofit organizations
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Broad potential of direct marketing for nonprofit organizations -- Evolution of techniques and new media employed -- Principal characteristics of nonprofit direct marketing -- Multichannel integration is the key to the future use of direct marketing in nonprofit organizations -- Current trends and future prospects; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST89.2241&c=250
UR  - http://hstalks.com/lib.php?t=HST89&c=250
ER  -