TY  - ADVS
AU  - Landreth Grau,Stacy
TI  - Hearts and minds: digital branding for nonprofit organizations 
T2  - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Associations, institutions, etc
KW  - Marketing
KW  - Branding (Marketing)
KW  - Electronic commerce
KW  - Nonprofit organizations
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The impact of the nonprofit sector -- Branding and best practices -- Key stakeholders -- A framework for nonprofit branding -- Brand touchpoints -- Brand equity; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST89.2225&c=250
UR  - http://hstalks.com/lib.php?t=HST89&c=250
ER  -