Brigden, Jim, <br/><br/>
How does search engine advertising work and why is it so important to get it right?  [electronic resource] / 
Jim Brigden. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (26 min.) :  color, sound). 
 - Online advertising : how to use new digital tools and connect more effectively with your customers .
 - Henry Stewart talks.  Marketing & management collection.  Online advertising .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Online advertising spend -- The power of search engine advertising -- Buying behavior -- Advertising through paid results -- Elements of success -- Appearing in natural results -- How do you get listed? -- Improve relevance -- Improve popularity -- Why it is important to get it right. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2447  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.<br/>Internet marketing.<br/>Web search engines.<br/>World Wide Web--Subject access.