TY  - ADVS
AU  - Brigden,Jim
TI  - How does search engine advertising work and why is it so important to get it right?
T2  - Online advertising : how to use new digital tools and connect more effectively with your customers
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet advertising
KW  - Internet marketing
KW  - Web search engines
KW  - World Wide Web
KW  - Subject access
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Online advertising spend -- The power of search engine advertising -- Buying behavior -- Advertising through paid results -- Elements of success -- Appearing in natural results -- How do you get listed? -- Improve relevance -- Improve popularity -- Why it is important to get it right; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST88.2447&c=250
UR  - http://hstalks.com/lib.php?t=HST88&c=250
ER  -