How search engine optimisation works [electronic resource] /
How search engine optimization works
Danny Meadows-Klue.
- London : Henry Stewart Talks, 2009.
- 1 online resource (1 streaming video file (40 min.) : color, sound).
- Digital marketing best practice : fundamentals of strategy and practice Online advertising : how to use new digital tools and connect more effectively with your customers .
- Henry Stewart talks. Marketing & management collection. Digital marketing best practice Henry Stewart talks. Marketing & management collection. Online advertising .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Why is optimizing your site to be read by the search engines so critical? -- How search engines work -- How to get listed -- Factors determining position of a website in the listings -- Can the spiders access your site? -- Keyphrase research -- On-page factors: writing optimized text -- Off-page factors: link building and link equity -- How to monitor your position.
Access restricted to subscribers.
Mode of access: World Wide Web. System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2249 Henry Stewart Talks
Internet advertising. Internet marketing. Web search engines. World Wide Web--Subject access.