TY  - ADVS
AU  - Meadows-Klue,Danny
TI  - How search engine optimisation works
T2  - Digital marketing best practice : fundamentals of strategy and practice
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet advertising
KW  - Internet marketing
KW  - Web search engines
KW  - World Wide Web
KW  - Subject access
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Why is optimizing your site to be read by the search engines so critical? -- How search engines work -- How to get listed -- Factors determining position of a website in the listings -- Can the spiders access your site? -- Keyphrase research -- On-page factors: writing optimized text -- Off-page factors: link building and link equity -- How to monitor your position; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST88.2249&c=250
UR  - http://hstalks.com/lib.php?t=HST88&c=250
ER  -