TY  - ADVS
AU  - Rankin,William B.
TI  - Modern marketing strategy at US airports
T2  - Airport marketing : latest thinking on gaining a competitive edge
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Aeronautics, Commercial
KW  - Marketing
KW  - Airports
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Decision-making in marketing -- Strategic marketing plan factors -- Management objectives and questions -- Waco Regional Airport case study: goals, strengths, weaknesses, opportunities, strategy considerations; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST85.2157&c=250
UR  - http://hstalks.com/lib.php?t=HST85&c=250
ER  -