TY  - ADVS
AU  - Lowden,Ian
TI  - New challenges in airport business
T2  - Airport marketing : latest thinking on gaining a competitive edge
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Aeronautics, Commercial
KW  - Marketing
KW  - Airports
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Current global economic market -- Airport finances -- Key issues and trends -- Relationship between traffic and revenue growth -- Retail is key to commercial revenue growth -- Airline and airport behavior -- Characteristics of fast growing UK airports -- Who are the competitors? -- Understanding the market -- IT and CRM -- Tourism and regional relationships -- Defining your product; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST85.2369&c=250
UR  - http://hstalks.com/lib.php?t=HST85&c=250
ER  -