Bruce, Ian <br/><br/>
Philosophy, framework and management tools to ensure a needs led approach to nonprofit/voluntary organization work  [electronic resource] / 
Ian Bruce. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (61 min.) :  color, sound). 
 - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters .
 - Henry Stewart talks.  Marketing & management collection.  Nonprofit and voluntary sector marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Definitions of marketing -- Why are nonprofits not automatically customer orientated? -- Who are the customers? -- Types of products -- Rules of product composition -- Eight points of charity marketing mix -- Factors to consider when introducing a marketing approach to an organization -- Basic nonprofit marketing/service plan. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2207  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Associations, institutions, etc.--Marketing.<br/>Nonprofit organizations--Marketing.