@book{6135,
	author = {Schmidt-Gallas, Dirk,},
	title = {Protecting the bottom-line in a downturn},
	publisher = {Henry Stewart Talks,},
	year = {2008.},
	series = {Financial services marketing : the role and power of marketing in the financial environment},
	address = {London :},
	note = {Animated audio-visual presentation with synchronized narration.},
	url = {http://hstalks.com/lib.php?t=HST57.2385&c=250}
}