TY  - ADVS
AU  - Adler,Stephen M.
AU  - Leighton,Hallie
TI  - Results orientated cause marketing: the secrets of effective partnerships in corporate philanthropy 
T2  - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Associations, institutions, etc
KW  - Marketing
KW  - Nonprofit organizations
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Benefits of cause related marketing -- Consumer, corporate and social investment trends -- Checklist for success -- Case studies -- Celebrity involvement -- Do ́ s and don ́ ts; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST89.2357&c=250
UR  - http://hstalks.com/lib.php?t=HST89&c=250
ER  -