Kanter, Beth., <br/><br/>
Social media & nonprofits  8 principles for success /  [electronic resource] : 
 Social media and nonprofits 
Beth Kanter. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (36 min.) :  color, sound). 
 - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters .
 - Henry Stewart talks.  Marketing & management collection.  Nonprofit and voluntary sector marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: The conversation -- Don ́ t start with the tools -- Social media supports your internet strategy -- Listening to supporters in their natural environment -- Build relationships with influencers -- Use metrics to discover what works and what doesn ́ t -- Engagement -- Cost and value. 
<br/><br/> Access restricted to subscribers. 
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<br/><br/><label>Publisher. No.: </label>2247  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Associations, institutions, etc.--Marketing.<br/>Nonprofit organizations--Marketing.<br/>Social media.