TY  - ADVS
AU  - Kanter,Beth
TI  - Social media & nonprofits: 8 principles for success 
T2  - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Associations, institutions, etc
KW  - Marketing
KW  - Nonprofit organizations
KW  - Social media
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The conversation -- Don ́ t start with the tools -- Social media supports your internet strategy -- Listening to supporters in their natural environment -- Build relationships with influencers -- Use metrics to discover what works and what doesn ́ t -- Engagement -- Cost and value; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST89.2247&c=250
UR  - http://hstalks.com/lib.php?t=HST89&c=250
ER  -