Ellis, Susan J. <br/><br/>
Strategic volunteer involvement  engaging the community in your mission /  [electronic resource] : 
Susan J. Ellis. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (47 min.) :  color, sound). 
 - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters .
 - Henry Stewart talks.  Marketing & management collection.  Nonprofit and voluntary sector marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: How volunteer engagement connects to community relations, marketing, advocacy, client development and other goals -- Fund-raising and people-raising -- Stereotypes, myths and facts about who volunteers today -- Designing volunteer work as first step in recruitment -- The effect an organization ́ s image has on volunteer recruitment -- The connection between seeking money donors and time donors, and are these the same people? -- Why people volunteer -- Where to look for the right volunteers -- Options for publicizing the need for volunteers, online and off -- Assuring that your recruitment approach becomes the first step to both screening and eventual retention of volunteers. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2174  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Associations, institutions, etc.--Marketing.<br/>Nonprofit organizations--Marketing.