TY  - ADVS
AU  - Ellis,Susan J.
TI  - Strategic volunteer involvement: engaging the community in your mission 
T2  - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Associations, institutions, etc
KW  - Marketing
KW  - Nonprofit organizations
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: How volunteer engagement connects to community relations, marketing, advocacy, client development and other goals -- Fund-raising and people-raising -- Stereotypes, myths and facts about who volunteers today -- Designing volunteer work as first step in recruitment -- The effect an organization ́ s image has on volunteer recruitment -- The connection between seeking money donors and time donors, and are these the same people? -- Why people volunteer -- Where to look for the right volunteers -- Options for publicizing the need for volunteers, online and off -- Assuring that your recruitment approach becomes the first step to both screening and eventual retention of volunteers; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST89.2174&c=250
UR  - http://hstalks.com/lib.php?t=HST89&c=250
ER  -