@book{6157,
	author = {Rein, Irving J. and Shields, Ben.},
	title = {Attracting and retaining sports fans},
	publisher = {Henry Stewart Talks,},
	year = {2008.},
	series = {Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies},
	address = {London :},
	note = {Animated audio-visual presentations with synchronized narration.},
	url = {http://hstalks.com/lib.php?t=HST49.1750&c=250}
}