TY  - ADVS
AU  - Rein,Irving J.
AU  - Shields,Ben
TI  - Attracting and retaining sports fans
T2  - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Sports spectators
KW  - Psychology
KW  - Sports
KW  - Marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Problems of attracting and retaining sports fans -- Historical perspective on the causes of the contemporary fan attraction and retention challenge -- Systematic approach to solving problems based on fan connections, brand transformation and strategy development -- Specific discussion of the essential strategies for fan engagement; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST49.1750&c=250
UR  - http://hstalks.com/lib.php?t=HST49&c=250
ER  -