George, Duncan, <br/><br/>
Beyond the spot  [electronic resource] / 
Duncan George. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (24 min.) :  color, sound). 
 - Radio advertising : how it works and how to optimize it .
 - Henry Stewart talks.  Marketing & management collection.  Radio advertising .
<br/><br/> Animated audio-visual presentations with synchronized narration.  Title from title frames. 
<br/><br/>Contents: A brief history of non spot advertising on radio -- An explana\0tion of the characteristics of the medium that make it appropriate for this type of business -- Some real life examples of how advertisers have used the medium with non spot campaigns -- Advice on best practice -- A look to the future. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>1836  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio advertising.