TY  - ADVS
AU  - George,Duncan
TI  - Beyond the spot
T2  - Radio advertising : how it works and how to optimize it
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Radio advertising
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: A brief history of non spot advertising on radio -- An explana\0tion of the characteristics of the medium that make it appropriate for this type of business -- Some real life examples of how advertisers have used the medium with non spot campaigns -- Advice on best practice -- A look to the future; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST59.1836&c=250
UR  - http://hstalks.com/lib.php?t=HST59&c=250
ER  -