TY  - ADVS
AU  - Coan,Ed
TI  - The brand game: club vs. country : different approaches, same goal : building equity and value 
T2  - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Sports
KW  - Marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: What is a brand? -- Local football club as a brand -- an example of Watford football club -- National football team as a brand -- Fundamental differences between club and country; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST49.1781&c=250
UR  - http://hstalks.com/lib.php?t=HST49&c=250
ER  -