TY  - ADVS
AU  - Koderisch,Martin
TI  - Bundling in banking: strategy to increase profits 
T2  - Financial services marketing : the role and power of marketing in the financial environment
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Financial services industry
KW  - Marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Current use of bundling in retail private and commercial banking -- Best practices in bundling -- Learning from other industries -- Importance of a structured and scientific approach to bundling -- Overview of the theory of consumer surplus -- Step process framework -- How to create successful bundles in financial services; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST57.1846&c=250
UR  - http://hstalks.com/lib.php?t=HST57&c=250
ER  -