TY  - ADVS
AU  - Manton,Steve
TI  - Communicating and promoting financial services
T2  - Financial services marketing : the role and power of marketing in the financial environment
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Financial services industry
KW  - Marketing
KW  - Internet marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: A challenging environment -- New issues and new marketing channels -- The impact of online -- Offline and online change -- Relevance -- Permanence -- Key marketing issues -- Marketing tactics -- Online advertising market share up -- The importance of online marketing for financial services -- Maximizing online and offline marketing -- Combining natural and paid marketing -- Targeting and accountability -- Measurability -- The importance of online marketing; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST57.1893&c=250
UR  - http://hstalks.com/lib.php?t=HST57&c=250
ER  -