Macleod, Sandra, <br/><br/>
Corporate reputation and responsibility tracking, and disaster recovery  [electronic resource] / 
Sandra Macleod, Nigel Middlemiss. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (40 min.) :  color, sound). 
 - Improving the customer experience : satisfaction, perceived value and loyalty .
 - Henry Stewart talks.  Marketing & management collection.  Improving the customer experience .
<br/><br/> Animated audio-visual presentations with synchronized narration.  Title from title frames. 
<br/><br/>Contents: The importance of reputation -- Frameworks and tools for reputation tracking -- Evaluating reputation in the media, in CGM (Citizen-Generated Media) and among stakeholders -- Tracking and reporting on corporate responsibility -- Disaster recovery -- Creating an integrated and holistic perspective -- The way forward. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>1786  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer satisfaction.<br/>Consumers' preferences.<br/>Customer loyalty.