TY - ADVS AU - McClymont,Lynne TI - [Customer experience tracking] T2 - Improving the customer experience : satisfaction, perceived value and loyalty PY - 2008/// CY - London PB - Henry Stewart Talks KW - Consumer behavior KW - Consumer satisfaction KW - Consumers' preferences KW - Customer loyalty N1 - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: The importance of measuring customer experiences -- How to measure customer experience -- Different approaches to measuring customer experience -- Dissemination of results -- Deployment of findings; Access restricted to subscribers UR - http://hstalks.com/lib.php?t=HST50.1801&c=250 UR - http://hstalks.com/lib.php?t=HST50&c=250 ER -