Customer management in financial services - Machtynger, Liz. (London : Henry Stewart Talks, 2008)
Contents: The changing environment for customers -- Market pressures and opportunities -- Customer management definition -- Drivers of customer management -- Delivering successful customer management -- Customer management in financial services: progress and challenges -- Benchmarks and examples -- The future of customer management for financial services.
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Mode of access: World Wide Web.
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Keywords: Financial services industry -- Marketing