TY  - ADVS
AU  - Machtynger,Liz
TI  - Customer management in financial services
T2  - Financial services marketing : the role and power of marketing in the financial environment
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Financial services industry
KW  - Marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: The changing environment for customers -- Market pressures and opportunities -- Customer management definition -- Drivers of customer management -- Delivering successful customer management -- Customer management in financial services: progress and challenges -- Benchmarks and examples -- The future of customer management for financial services; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST57.1910&c=250
UR  - http://hstalks.com/lib.php?t=HST57&c=250
ER  -