Berry, Michael J. A. <br/><br/>
Data mining for customer relationship management  [electronic resource] / 
Michael J. A. Berry. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (61 min.) :  color, sound). 
 - Data mining : fundamentals and latest development .
 - Henry Stewart talks.  Marketing & management collection.  Data mining .
<br/><br/> Animated audio-visual presentations with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Businesses should establish a learning relationship with their customers -- Data mining is a key enabler of the learning relationship -- Business processes are organized around the customer relationship -- Business processes generate data that can be used for modelling -- Care must be taken to ensure valid, stable models -- Examples of data mining in support of different stages of the customer relationship: product penetration, campaign response, campaign profitability, differential response analysis, customer value, recommendation and cross-selling, forecasting remaining customer lifetime. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>1777  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Data mining.