TY  - ADVS
AU  - Berry,Michael J.A.
TI  - Data mining for customer relationship management
T2  - Data mining : fundamentals and latest development
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Customer relations
KW  - Data mining
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Businesses should establish a learning relationship with their customers -- Data mining is a key enabler of the learning relationship -- Business processes are organized around the customer relationship -- Business processes generate data that can be used for modelling -- Care must be taken to ensure valid, stable models -- Examples of data mining in support of different stages of the customer relationship: product penetration, campaign response, campaign profitability, differential response analysis, customer value, recommendation and cross-selling, forecasting remaining customer lifetime; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST53.1777&c=250
UR  - http://hstalks.com/lib.php?t=HST53&c=250
ER  -