TY  - ADVS
AU  - Chadwick,Simon
TI  - The distinctive nature of sport marketing
T2  - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Sports
KW  - Marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: The scale and nature of sport -- The need and definition of sport marketing -- The direct and indirect sport marketing domains -- The scope of sport marketing -- The challenges facing sport marketers -- Arguments for and against sport marketing; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST49.1733&c=250
UR  - http://hstalks.com/lib.php?t=HST49&c=250
ER  -