Future of sports marketing : trends, challenges, solutions / [electronic resource] :
Gareth Moore.
- London : Henry Stewart Talks, 2008.
- 1 online resource (1 streaming video file (33 min.) : color, sound).
- Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies .
- Henry Stewart talks. Marketing & management collection. Sport marketing .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: New areas of development in sport marketing -- What can sponsors, clubs, teams or events do to keep up with the changes and get the best out of them? -- What technology, methodologies and tools will get the best results.
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