TY - ADVS AU - Moore,Gareth TI - Future of sports marketing: trends, challenges, solutions T2 - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies PY - 2008/// CY - London PB - Henry Stewart Talks KW - Sports KW - Marketing N1 - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: New areas of development in sport marketing -- What can sponsors, clubs, teams or events do to keep up with the changes and get the best out of them? -- What technology, methodologies and tools will get the best results; Access restricted to subscribers UR - http://hstalks.com/lib.php?t=HST49.1830&c=250 UR - http://hstalks.com/lib.php?t=HST49&c=250 ER -