Hathway, Nigel, <br/><br/>
How to design and evaluate a direct marketing test  [electronic resource] / 
Nigel Hathway. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (43 min.) :  color, sound). 
 - Statistics of direct marketing : understanding the key methods and calculations .
 - Henry Stewart talks.  Marketing & management collection.  Statistics of direct marketing .
<br/><br/> Animated audio-visual presentations with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Importance of testing -- What to test? -- Statistical concepts -- How large a sample size? -- Example -- Selecting the sample -- Formula for sample size -- Practical considerations -- Practical example: incentive test -- Practical example: creative test. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>1791  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing--Statistical methods.