TY - ADVS AU - Waite,Kathryn TI - Internet banking T2 - Financial services marketing : the role and power of marketing in the financial environment PY - 2008/// CY - London PB - Henry Stewart Talks KW - Financial services industry KW - Marketing KW - Internet banking N1 - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Exploration of the factors facilitating and hindering adoption of internet banking -- Examination of patterns of use and characteristics of users of internet banking -- Theories relating to the use of self service technology and innovation diffusion; Access restricted to subscribers UR - http://hstalks.com/lib.php?t=HST57.1856&c=250 UR - http://hstalks.com/lib.php?t=HST57&c=250 ER -